How Store-Level Transaction Data Helped Improve DOOH Efficiency Without Adding Screens
Retail media · Store & vicinity · Transaction data
▸ The Challenge
The retail media owner was using broad, fixed time windows for DOOH, making it difficult to align screen delivery with actual purchase behaviour and avoid low-intent impressions.
▸ What We Did
- ▸Used Moving Walls Measure to analyse store-level transaction and audience data
- ▸Identified category-specific high-spend hours and store-level peak periods
- ▸Adjusted DOOH activation to high-intent time bands, including store vicinity
- ▸Analysed hourly, weekday/weekend and event-driven purchase patterns across four store environments
Why it worked: Store-level purchase data helped align screen delivery with the times and locations of highest purchase intent.
▸ The Proof
2.5x
Higher weekend sales
55%
Monthly transactions from weekends
4
Store environments analysed
Moving WallsSource: campaign reporting · November 27, 2025 · movingwalls.com
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