AQUA reached 1 million+ people with weather-triggered DOOH in Jakarta
Indonesia · Programmatic DOOH · Dynamic Creative · Weather Targeting · Audience Data
▸ The Challenge
AQUA wanted to increase brand visibility and connect with Jakarta's millennial audience during Citayam Fashion Week with more relevant, context-driven messaging
▸ What We Did
- ▸Targeted high-traffic locations across Jakarta
- ▸Activated weather-triggered creative
- ▸Used a mobile LED truck across key routes
- ▸Optimized delivery using real-time data
Why it worked: By combining real-time weather data, strategic locations and dynamic creative, AQUA delivered messages that stayed relevant to the audience and their surroundings.
▸ The Proof
1.04M
People reached
2.59M
Views delivered
42 Days
Campaign duration
AQUA × Moving Walls · JakartaSource: campaign reporting · July 18, 2024 · movingwalls.com
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