Automotive Brand Delivered 1.97M Impressions Across Vietnam in 20 Days
Vietnam · 20-day flight · DOOH + impression analytics
▸ The Challenge
An automotive brand needed nationwide visibility for a vehicle campaign across Vietnam's major cities and provinces, with consistent delivery over hundreds of screens to justify a national spend.
▸ What We Did
- ▸Activated a 20-day nationwide DOOH campaign across 498 screens in 267 locations
- ▸Spread delivery across urban and regional markets for even national coverage
- ▸Concentrated weight on peak hours and the strongest-performing site networks
- ▸Tracked impression delivery by site to cut waste and reweight toward what worked
Why it worked: Scale was paired with peak-hour and site-level prioritisation, so reach came from the screens and moments that actually delivered.
▸ The Proof
1.97M
Impressions Delivered in 20 Days
498
Screens Activated
267
Locations Across Vietnam
20
Days to National Coverage
Moving Walls · VietnamSource: campaign reporting · January 18, 2023 · movingwalls.com
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