A Global Motor Oil Brand Reached 227,525 Urban Consumers in Ho Chi Minh City in 14 Days
Ho Chi Minh City, Vietnam · 14-day flight · DOOH + audience analytics
▸ The Challenge
The brand needed relevance among active urban consumers in Ho Chi Minh City, and a data-led way to reach them in high-engagement moments rather than buying blind.
▸ What We Did
- ▸Executed a 14-day DOOH campaign across 157 screens in 10 premium locations
- ▸Weighted delivery to the 6 to 7am and 9 to 10pm engagement spikes
- ▸Placed in lifestyle venues including Citigym to reach an active urban audience
- ▸Measured unique reach and demographic mix rather than impressions alone
Why it worked: Placement followed where active consumers actually spend time, and delivery was timed to the two windows the data showed mattered.
▸ The Proof
1.07M
Impressions in 14 Days
227,525
Unique Individuals Reached
157
Screens in 10 Premium Locations
25–34
Core Age Group, Majority Female
Moving Walls · VietnamSource: campaign reporting · February 19, 2025 · movingwalls.com
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