Dell beat its forecast by 800,000 potential views, targeting small business owners in Malaysia.
Malaysia · Programmatic DOOH · Moving Audiences Planner · with GroupM
▸ The Challenge
Dell needed awareness for its Small Business Solutions among a narrow segment, small business owners. A general DOOH buy would reach plenty of people and very few of them the right ones.
▸ What We Did
- ▸Used the Moving Audiences Planner to find sites dense in small business owners
- ▸Targeted by location, day and time of day rather than by site alone
- ▸Verified every play through the Ad-Play Verification Service
- ▸Reviewed weekly performance and shifted spend to the highest-exposure sites
Why it worked: Audience movement data showed which sites were underperforming week by week, so budget moved off them while the campaign was still running.
▸ The Proof
+800K
Potential views above forecast
100.85%
Of forecast ad plays, independently verified
Dell × Moving Walls · MalaysiaSource: campaign reporting · June 1, 2023 · movingwalls.com
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