A Global Automotive Brand Held Nationwide Presence for Its SUV Across 236 Screens Over 41 Days
Vietnam · 41-day flight · DOOH + audience analytics
▸ The Challenge
The brand needed strong metropolitan and regional visibility for its SUV, and consistent engagement across cities with very different movement patterns and audience behaviours.
▸ What We Did
- ▸Ran a 41-day DOOH campaign across Ho Chi Minh City, Ha Noi, Khanh Hoa and Da Nang
- ▸Activated 236 screens across 42 high-traffic locations for wide coverage
- ▸Weighted delivery to the 6 to 7am peak, when commuters are most reachable
- ▸Targeted Healthcare Seekers, Mid-Income and Food Lovers segments to cut waste
Why it worked: Coverage was built city by city and timed to each market's peak, rather than spread evenly and left to run.
▸ The Proof
236
Screens Activated
42
High-Traffic Locations
4
Cities Across Vietnam
41
Days of Continuous Presence
Moving Walls · VietnamSource: campaign reporting · January 15, 2025 · movingwalls.com
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