Entertainment Brand Reached 990K Urban Audiences With Dynamic DOOH
India · DOOH + Dynamic Creative Optimization
▸ The Challenge
An entertainment brand needed to build awareness for a new film beyond its existing online audience and reach busy urban audiences on the move.
▸ What We Did
- ▸Activated 21 DOOH screens across 21 locations using Dynamic Creative Optimization (DCO)
- ▸Dynamically updated ads based on audience context and screen environment
- ▸Reached urban commuters, food lovers and travellers across high-traffic environments
- ▸Used dynamic messaging to make the campaign more relevant to audiences in real time
Why it worked: Dynamic creative helped deliver contextually relevant film messaging to audiences while they were on the move, extending campaign reach beyond digital channels.
▸ The Proof
990K
Audience Reach
6.5M
Impressions
21
Locations
21
Screens
Moving Walls · IndiaSource: campaign reporting · March 22, 2023 · movingwalls.com
Ready to Achieve Similar Results?
Let's discuss how Moving Walls can help you transform your advertising strategy and drive measurable results.