18 media owners put the ICC T20 World Cup on 2,211 screens in 662 locations worldwide.
Global · ICC Men's T20 World Cup 2022 · Dynamic DOOH · with 18 media owners
▸ The Challenge
The ICC wanted to grow cricket's audience beyond existing fans while keeping those fans current with the tournament. Reaching people far from the grounds, in many markets at once, needed supply no single media owner could offer.
▸ What We Did
- ▸Brought 18 media owners into one campaign through our global DOOH DSP
- ▸Piped near real-time scores and highlights into the creative during play
- ▸Produced 149 unique creatives to keep the feed fresh across the tournament
- ▸Opened the score updates to brand sponsorship, locally or across all markets
Why it worked: The screens carried content people already wanted, in places they were already waiting, so the campaign behaved like a live feed rather than an ad.
▸ The Proof
662
Locations globally, across 18 media owners
2,211
Screens carrying the live feed
2.6M
Ad spots delivered across the tournament
ICC × Moving WallsSource: campaign reporting · August 1, 2023 · movingwalls.com
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