A Leading Skincare Brand Drove Measurable Funnel Uplift With OOH in Thailand
Bangkok, Thailand · Apr 1–15, 2026 · Brand Lift Study · with a global social platform, for a leading skincare brand
▸ The Challenge
In the crowded beauty category, the brand needed proof that OOH produced real, incremental movement down the funnel, measured rather than assumed. Impressions alone could not justify the investment.
▸ What We Did
- ▸Extended the live digital campaign into high-impact OOH across Bangkok
- ▸Targeted 18 to 44s with beauty, wellness, fashion and lifestyle affinities
- ▸Built an exposed vs control Brand Lift Study from day one
- ▸Held creative and a single product message consistent across both channels
Why it worked: One product message, held consistent across OOH and digital, and measured against a true control from day one.
▸ The Proof
+10pt
Brand awareness vs control
+16pt
Brand favorability vs control
+13pt
Purchase intent vs control
82%
Campaign memorability & brand attribution
Moving Walls · ThailandSource: campaign reporting · July 2, 2026 · movingwalls.com
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