Oreo Used High-Frequency DOOH to Strengthen Brand Recall in Jakarta

▸ The Challenge

Oreo wanted to strengthen top-of-mind recall among young, urban consumers in Jakarta by building sustained visibility in a high-traffic environment rather than relying on broad, fragmented reach.

▸ What We Did

• ▸Selected high-traffic DOOH screens around Lotte Shopping Avenue, Jalan Satrio
• ▸Used Moving Walls Planner to plan the campaign placements
• ▸Ran the campaign for 31 days to build repeated exposure
• ▸Targeted young urban audiences, with 25–34 as the largest age segment