Neutrogena launched Bright Boost with 2.45 million impressions in 15 days at Mumbai Airport.
India · 15-day flight · Programmatic DOOH · Google DV360 · Mumbai T2
▸ The Challenge
Neutrogena was launching its Bright Boost range into a crowded market and needed the DOOH leg of a digital-first launch to reach an affluent audience with time to actually watch the screen.
▸ What We Did
- ▸Activated 38 screens in the T2 Prime Passage at Mumbai Airport
- ▸Bought them programmatically through Google DV360
- ▸Used Moving Audiences to forecast reach, potential views and impressions
- ▸Measured actual delivery back against that forecast as the benchmark
Why it worked: Airport dwell time gives a launch message room to land, and the forecast gave the team something to hold the delivery against.
▸ The Proof
2.45M
Impressions in 15 days
105%
More reach than planned
55%
Of audience aged 16 to 34
Neutrogena × Moving Walls · IndiaSource: campaign reporting · June 1, 2023 · movingwalls.com
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