Samsung sequenced a Flip&Fold launch across Jakarta to 14 million potential views.

▸ The Challenge

Samsung wanted anticipation for the Galaxy Z Flip3 and A03 without paying for sites that its audience never passes. Media wastage was the thing to design out, not just reach to add.

▸ What We Did

• ▸Ran 54 classic and programmatic billboards plus LED sites across Jakarta
• ▸Used Moving Audiences to pick sites by audience density, not by size
• ▸Bought programmatically through Google DV360 and sequenced the messages
• ▸Tracked 15 of the sites to see which ones carried the audience