Seaoil told drivers how many minutes to the next station, and converted 14.91% of them at its best site.
Philippines · 60-day tracking period · Programmatic DOOH · live mapping API
▸ The Challenge
Seaoil was running a lifetime free gas contest and wanted more than awareness. The campaign had to move drivers into forecourts, in a category where the nearest competitor is usually the default.
▸ What We Did
- ▸Fed a live mapping API into the creative on each site
- ▸Showed passing drivers the minutes to the nearest Seaoil station
- ▸Used Moving Audiences to cut waste and find the traffic hours that matched
- ▸Matched exposed audiences against station visits to measure conversion
Why it worked: A live distance is an instruction rather than a message, and the audience was already in the vehicle that could act on it.
▸ The Proof
14.91%
Conversion at the top site, of exposed audience
1.6M
Potential views over 60 days
164K
Unique individuals reached
Seaoil × Moving Walls · PhilippinesSource: campaign reporting · June 1, 2023 · movingwalls.com
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