Shell reached 1.4 million motorists in Malaysia, at 142.63% of what was promised.

▸ The Challenge

Shell needed its Ekstra Kilometer message in front of motorists at the moments they were actually driving past. Over a long flight, audience movement shifts and a fixed site list quietly stops working.

▸ What We Did

• ▸Used Moving Audiences predictive analytics to find peak motorist hours
• ▸Selected billboards against live movement trends rather than historic counts
• ▸Tracked real delivery against the original prediction throughout
• ▸Reviewed weekly and moved spots off sites that had fallen behind