Sunsilk reached 471,600 people across the Philippines in 57 days of weather-triggered DOOH.
Philippines · 57-day campaign · Programmatic DOOH · weather triggers · MAX + Google DV360
▸ The Challenge
Sunsilk needed a promotion to stand out in a crowded haircare market, and needed people to remember it afterwards. On a flight this long, a single static creative stops being noticed by week two.
▸ What We Did
- ▸Ran the campaign on the Moving Audiences Xchange (MAX) platform
- ▸Built dynamic messages triggered by live local weather conditions
- ▸Integrated with Google DV360 to extend the digital video buy onto screens
- ▸Ran across 5 locations in the Philippines over a 57-day flight
Why it worked: The creative changed with the weather outside the screen, so a 57-day flight kept giving people something they had not already walked past.
▸ The Proof
3.49M
Potential views over 57 days
471,600
Unique reach across 5 locations
289%
Increase in unique reach
Sunsilk × Moving Walls · PhilippinesSource: campaign reporting · June 1, 2023 · movingwalls.com
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