In digital, video has become the most popular and engaging form of content and the world’s largest advertising spenders rely on premium video formats to reach audiences. We are now seeing video advertising extend to Digital Out-of-Home (DOOH) screens everywhere.

In this Video Outside Playbook, The Media Specialists Association of the Philippines (MSAP) and Moving Walls provide you with an introduction to video advertising in the real-world using billboards and placed-based Digital Out-of-Home (DOOH) media in 2022.

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MSAP x MW video outside playbook

Other E-books

Why Out-of-Home (OOH) Must Be Part of Your Marketing Plan

Discover the unparalleled advantages of OOH media with our comprehensive white paper. Released in April 2024, this essential guide explores how integrating OOH into your marketing strategy can amplify your brand’s reach, engagement, and impact.

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Ultimate Guide to DOOH 2024

Dive into the dynamic world of Digital Out-of-Home (DOOH) advertising in the Asia-Pacific region with our comprehensive guide. Explore the latest trends, including interactive experiences and digital integration, shaping the DOOH landscape in 2024. Stay ahead in the game with insights and forward-thinking strategies.

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Your Guide to Cyber Security for Digital Signage and OOH Screens

In an era where information is everywhere and data security is paramount, ensuring the safety of your digital signage and out-of-home (OOH) screens is crucial. Let’s navigate the digital landscape securely together!

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