OOH Advertising in Philippines

1. EDSA Guadalupe

Metro Manila’s largest artery connecting north to south Manila, the 23 km stretch is the haven for billboards, LED screens, lamp post banners, transit advertising (bus and the like). Any brand would like to own a site in this thoroughfare as it is seen by the majority of Manila’s traveling population on a daily basis.

EDSA Guadalupe is also where most iconic LED screens are located, making it a prime spot for OOH billboard advertising Guadalupe. LED billboard advertising transforms the night into a visual spectacle, with vibrant screens lighting up the sky and capturing every passerby’s attention.

2. C5 Highway

Adjacent to EDSA, C5 is an alternate artery commencing from Quezon City to South Expressway. C5 has many billboards and digital screens with a concentration in Pasig Bagong Ilog. Brands showcase their presence in C5 for maximum visibility.

3. South Luzon Expressway (SLEX)

SLEX is a two -level pay-per-use toll highway that stretches from Manila’s Magallanes up to Sto Tomas Batangas where southern Manila cities start (via Star Toll). This thoroughfare is populated by residential communities and is a prime target for brands that are targeting households and families. In many toll gates are spectacular sites that brands utilize for launches.

4. North Luzon Expressway

NLEX is the gateway to the northern Philippines and it starts in Caloocan City and ends in Pampanga. The entire 65 kilometer stretch is bedecked with billboards of varying sizes. If the brands’ target audience is residents of the northern provinces, NLEX is a must presence.

5. SM Malls and Ayala Malls

There are 95 SM malls and 35 Ayala malls in the Philippines but the ones in Metro Manila are mega sized malls and have been venues for various events aside from usual shopping. Most, if not all SM Malls have facade billboards for use by brands. In SM Megamall and SM MOA, LED screens are available not only for events but also for brand placements. If the brand is upscale, the best choice is any Ayala mall for their in-store branding as well as facade posters and video screens.

6. Manila Airports

Manila airports include the 3 NAIA (or Ninoy Aquino International Airport Terminals 1,2 and 3). For the 3 terminals, the 2023 passenger count was 45M. These terminals have various billboards (both static and video) and can target a wide range of audience – from economy to the most discriminating high net worth business travelers.

7. Emerging Places of Interest

BGC in Taguig City is the newest and trendiest hub in the Philippines for its state of the art infrastructure, architecture and culture. The latest 3D LED screens are located in Fifth Avenue, BGC’s most fashionable runway.

Greenbelt Makati, on the other hand, has been there all along, but it keeps reinventing itself with new developments including parks and indoor iconic screens that amuse shoppers and tourists.

8. Transit Platforms

Transit platforms in the Philippines are uncomplicated, having only two lines – the LRT and the MRT, making them ideal for transit billboard advertising Philippines. If you are targeting students, placements in the LRT come in easy. On the other hand, if you are targeting the working population, the MRT is the logical choice. There are indoor screens and outdoor panels available for maximum visibility.