February 29, 2024

Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

Moving Walls collaborated with Hola Media Group to provide data-driven verification and post-campaign reporting for their DOOH (Digital Out-of-Home) advertising campaign, offering insights for improved optimization during the campaign.

Hola Media Group, a renowned marketing and advertising agency in India, conducted an OOH campaign for Birla Brainiacs utilizing performance metrics, marking the brand’s inaugural venture into performance-based measurement. The campaign achieved remarkable outcomes, as reported by Hola Media in a recent press release.

In this initiative, Hola Media Group partnered with Moving Walls to validate their OOH campaigns through digital analytics and insights, enabling performance measurement. Moving Walls conducted performance analysis for Hola Media’s campaign for Birla Brainiacs, which was deployed across multiple prominent sites in Mumbai and Bengaluru. The collaboration involved Moving Walls providing data-led verification and post-campaign reporting to Hola Media Group, enhancing in-campaign analytics and access to campaign performance for better optimization.

Dushyant Mehta

Speaking about this, Dushyant Mehta, Founder of Hola Media Group, emphasized the significance of accurate campaign performance measurement in OOH advertising, stating that partnering with Moving Walls has enabled the agency to overcome this challenge, ushering in a transformative era in the Indian advertising industry. The digital monitoring of the two-month-long OOH campaign for Birla Brainiacs yielded valuable insights, enhancing value for advertisers and agencies, marking a pioneering effort by Hola Media Group.

Nirvaan Birla, founder of Birla Brainiacs, acknowledged the impact of integrating digital measurement into the campaign, leading to improved outcomes and uncovering new potential for future OOH campaigns.

Key insights from the performance measurement revealed that afternoons and evenings yielded maximum reach and visibility for OOH displays, with lower engagement observed during nights and mornings. The data provided detailed performance analysis for each OOH site and the overall campaign, empowering stakeholders with valuable information for future strategies.

Srikanth Ramachandran, Group CEO of Moving Walls, highlighted the evolving landscape of the education industry and emphasized the importance of technology in shaping its trajectory. Moving Walls is proud to support EdTech innovators like Birla Brainiacs through their collaboration with Hola Media Group.

Muddassar Nazar, CEO of Birla Brainiacs, emphasized the role of OOH campaigns in conveying their message to the target audience, appreciating Hola Media Group’s innovative approach in digitally measuring campaign performance, providing valuable insights for future advertising strategies.

The partnership on the Birla Brainiacs campaign yielded impactful insights, including daily and hourly engagement data, highlighting variations in visibility and audience demographics. Furthermore, the campaign’s peak performance in December and its impact across different locations were identified, providing agencies with invaluable data for precise campaign planning.

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