September 22, 2023

Moving Walls Partners with Place Exchange to Enable Global DOOH Inventory Access for Advertisers

Moving Walls, a prominent provider of Out-of-Home (OOH) media enterprise software, has unveiled a collaboration with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media. This partnership aims to grant users of Moving Walls’ OOH software access to Place Exchange’s extensive network of digital OOH (DOOH) inventory.

Moving Walls’ buy-side OOH planning and purchasing software is utilized by brands and partners in key regional marketing hubs such as Singapore, Japan, India, Latin America, and the Middle East. These brands, predominantly in sectors like enterprise software, travel, tourism, and fintech, are rapidly expanding into new markets, including the Americas and Europe. DOOH emerges as the preferred medium for these brands seeking both awareness and performance marketing campaigns, owing to its high visibility, dynamic content, targeted messaging, and measurable, data-driven capabilities that engage consumers across various touchpoints in their daily routines.

Place Exchange facilitates programmatic access to over a million DOOH displays offered by leading OOH media partners worldwide, providing marketers with seamless access to a diverse array of venues and formats, including roadside and city center billboards, street furniture, transit hubs, retail locations, entertainment venues, and more. This inventory will now be integrated into Moving Walls’ buying platform, offering users a unified view of campaign planning and measurement.

Srikanth Ramachandran, Founder and Group CEO of Moving Walls, highlighted the significance of this partnership in streamlining the execution of global DOOH campaigns, particularly for buy-side partners accustomed to running multi-market advertising campaigns. He emphasized the pivotal role of DOOH in driving reach in new markets and expressed enthusiasm about leveraging Place Exchange to extend campaigns into advanced DOOH markets.

Ari Buchalter, CEO of Place Exchange, expressed excitement about introducing Place Exchange’s premium inventory to Moving Walls users, providing supply partners with opportunities to engage with more international advertisers. He underscored the unique capabilities of DOOH as a medium, offering sophisticated audience targeting and performance measurement capabilities comparable to other digital channels, and expressed eagerness to unlock these capabilities for global activations in new markets.

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