Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group

Moving Walls, a global provider of ad-tech solutions, has joined forces with jeki, a major player in the Japanese Out-of-Home (OOH) industry, in a partnership aimed at illuminating jeki screens across Japan, catering to both inbound and outbound demand on a global scale.

This collaboration aims to establish and reinforce a seamless system to meet the growing demand for media assets. Moving Walls will utilize its position as a global media solution partner to attract international buyers to jeki media.

jeki will gain access to a worldwide network of clients, enabling them to tap into global and regional digital budgets to execute campaigns in Japan. Additionally, jeki will collaborate with Moving Walls to facilitate overseas campaigns for their Japanese clientele.

Atsushi Takahashi, Managing Director and CDO of jeki, highlighted the increasing momentum of Japan-bound tourism from Southeast Asia following the relaxation of entry restrictions due to the pandemic. He expressed confidence in the networking of OOH in Southeast Asia, emphasizing its potential to significantly benefit their clients, particularly in tourism promotions for local governments and other entities throughout Japan.

Srikanth Ramachandran, Group CEO and founder of Moving Walls, hailed the partnership as a historic milestone for the company. He expressed pride in collaborating with jeki, describing them as forward-thinking and innovative media owners with admirable ideals for both Japan and beyond. Ramachandran anticipates this partnership to be the first of many steps towards mutual success.

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