The Outernet refers to the physical world that “Moving Audiences” interact with when they are not on The Internet. Physical advertising has been proven to influence audiences to take action when they are online. Facebook's research revealed that Outernet Advertising generally leads to users taking the following digital actions:
46% used a search engine to look up more information
38% visited or posted on a Facebook page
23% posted a Twitter message
25% posted something on Instagram
WHY WAS THE OUTERNET BOARD SET UP?
Recognising the need to set standards around OOH, AAMS partnered Moving Walls as the technical enabler to launch an “open” OOH Media platform in Singapore on 30th March 2020.
In 2021, we launched The Outernet Marketing Innovation Group (OMIG) to bring together innovative brands to trial emerging OOH technologies and establish best practices for the industry.
The result was that 30 brands joined. A host of them ran pilots and published their ideas, results, and learnings from in “The Outernet Playbook” which was released towards the end of 2021 and distributed via leading industry publications.