Billboard Advertising Philippines
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Outdoor Advertising Philippines
The Philippines, with its large and growing population of almost 119 million people, is a great place for OOH advertising. As a fast-growing country in Southeast Asia, it features busy cities, diverse consumers, and transportation networks. Digital billboards play a crucial role in connecting with audiences in urban areas, popular tourist destinations, and transit hubs. Whether you are targeting professionals, daily commuters, or tourists, well-placed outdoor ads increase high visibility and brand recognition.
The Urban Landscape of the Philippines
Dominate the urban landscape with your brand! The Philippines’ economic powerhouses—Metro Manila, Cebu, and Davao—are the ultimate canvases for your outdoor advertising. In Metro Manila, a vibrant commercial center, locations like Makati and BGC offer unparalleled visibility among professionals. Meanwhile, major transport hubs like NAIA and public transit lines (MRT, LRT, buses) ensure your message reaches millions of daily commuters. Capture the attention of shoppers at premium destinations like SM Mall of Asia and Ayala Malls, turning foot traffic into brand recall. These cities are where your brand’s story comes to life.
As the nation’s capital, Manila hosts major events and conferences, attracting both local and international visitors. Our service offers a premium digital billboard Philippines experience, with prime locations in high-traffic landmarks like Rizal Park.
Discover High-Visibility Digital Billboards in the Philippines
Manila Airport NAIA
Manila's NAIA terminals (1, 2, and 3) saw more than 45 million passengers last year. These terminals host a mix of static and video billboards, offering high-visibility advertising opportunities to a diverse audience, from economy travelers to high-net-worth business professionals.
EDSA Buendia
The EDSA Buendia Gantry NB in Metro Manila offers a significant reach of 213,654 and over 1.2 million impressions. Strategically positioned along a busy thoroughfare, this billboard captures the attention of a large and diverse audience, ensuring maximum visibility.
Alabang Town Center Mall
The LED digital screen near Alabang Town Center Mall in the Philippines offers impressive visibility, reaching 199,638 individuals. With 2,345,760 impressions, this high-traffic location provides a powerful platform for impactful billboard advertising.
Prime Locations for Digital Out-of-Home Advertising in the Philippines
1. EDSA Guadalupe
Metro Manila’s largest artery connecting north to south Manila, the 23 km stretch is the haven for billboards, LED screens, lamp post banners, transit advertising (bus and the like). Any brand would like to own a site in this thoroughfare as it is seen by the majority of Manila’s traveling population on a daily basis.
EDSA Guadalupe is also where most iconic LED screens are located, making it a prime spot for OOH billboard advertising Guadalupe. LED billboard advertising transforms the night into a visual spectacle, with vibrant screens lighting up the sky and capturing every passerby’s attention.
2. C5 Highway
Adjacent to EDSA, C5 is an alternate artery commencing from Quezon City to South Expressway. C5 has many billboards and digital screens with a concentration in Pasig Bagong Ilog. Brands showcase their presence in C5 for maximum visibility.
3. South Luzon Expressway (SLEX)
SLEX is a two -level pay-per-use toll highway that stretches from Manila’s Magallanes up to Sto Tomas Batangas where southern Manila cities start (via Star Toll). This thoroughfare is populated by residential communities and is a prime target for brands that are targeting households and families. In many toll gates are spectacular sites that brands utilize for launches.
4. North Luzon Expressway
NLEX is the gateway to the northern Philippines and it starts in Caloocan City and ends in Pampanga. The entire 65 kilometer stretch is bedecked with billboards of varying sizes. If the brands’ target audience is residents of the northern provinces, NLEX is a must presence.
5. SM Malls and Ayala Malls
There are 95 SM malls and 35 Ayala malls in the Philippines but the ones in Metro Manila are mega sized malls and have been venues for various events aside from usual shopping. Most, if not all SM Malls have facade billboards for use by brands. In SM Megamall and SM MOA, LED screens are available not only for events but also for brand placements. If the brand is upscale, the best choice is any Ayala mall for their in-store branding as well as facade posters and video screens.
6. Manila Airports
Manila airports include the 3 NAIA (or Ninoy Aquino International Airport Terminals 1,2 and 3). For the 3 terminals, the 2023 passenger count was 45M. These terminals have various billboards (both static and video) and can target a wide range of audience – from economy to the most discriminating high net worth business travelers.
7. Emerging Places of Interest
BGC in Taguig City is the newest and trendiest hub in the Philippines for its state of the art infrastructure, architecture and culture. The latest 3D LED screens are located in Fifth Avenue, BGC’s most fashionable runway.
Greenbelt Makati, on the other hand, has been there all along, but it keeps reinventing itself with new developments including parks and indoor iconic screens that amuse shoppers and tourists.
8. Transit Platforms
Transit platforms in the Philippines are uncomplicated, having only two lines – the LRT and the MRT, making them ideal for transit billboard advertising Philippines. If you are targeting students, placements in the LRT come in easy. On the other hand, if you are targeting the working population, the MRT is the logical choice. There are indoor screens and outdoor panels available for maximum visibility.
Programmatic Digital OOH
Moving Walls is the pioneer of programmatic digital Out-of-Home advertising in the Philippines. Since 2020, we’ve successfully introduced programmatic capabilities, allowing brands to launch dynamic campaigns on our extensive network of over 100 LED billboard Philippines screens and 2000 small screens. We are proud to be the only platform of choice, offering a smarter, more efficient way to manage your ad campaigns and connect with your audience.
Our Outdoor Billboard Advertising Inventories in the Philippines
Discover our Digital Inventories of high-impact advertising locations across the Philippines:
Advantages of OOH Advertising in the Philippines
High Visibility: The Philippines densely populated cities and busy streets ensure that billboard ads Philippines reach a wide audience.
Targeted Reach: Placing ads at key locations like malls, airports, and transport hubs helps you connect with specific audiences such as commuters, shoppers, and professionals.
24/7 Exposure: Billboards and digital displays offer round-the-clock visibility, ensuring that your ads are noticed at all times.
High Impact: Large, colorful outdoor ads make a lasting impression, enhancing brand recall.
Diverse Formats: From digital billboards and transit ads to mall screens and street furniture, the variety of formats allows customization to suit campaign goals.
Our DOOH Success Stories with Top Brands in the Philippines
To learn more about launching an impactful DOOH advertising campaign, contact us today. We’re ready to assist you with tailored solutions.
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Frequently Asked Questions about Outdoor Advertising Philippines
What makes the Philippines a great location for OOH advertising?
With its bustling cities like Manila, Cebu, and Davao, the Philippines is a prime location for Out-of-Home advertising. Its high foot traffic, extensive public transportation, and popular shopping malls create excellent visibility, ensuring your brand message reaches a wide and diverse audience of professionals, tourists, and daily commuters.
What are the best locations for billboard advertising in the Philippines?
The most effective spots for billboard advertising in the Philippines are high-traffic areas where millions of people pass daily. These include:
- EDSA and C5: Metro Manila’s busiest highways.
- NAIA (Ninoy Aquino International Airport): Reach both domestic and international travelers.
- Makati and Bonifacio Global City (BGC): Key business hubs filled with professionals.
- MRT and LRT Lines: Tap into the massive daily commuter base.
What types of outdoor advertising are available in the Philippines?
You have a wide range of options to choose from, including impactful LED billboard Philippines solutions. Key types include:
- Digital Billboards: Large digital screens on major highways and near malls.
- Digital Signage: Screens located in high-dwell-time areas like airports, malls, and office buildings.
- Transit Ads Philippines: Ads on public transport like buses and trains to reach a mobile audience.
- Digital Kiosks: Smaller screens in malls and other public spaces.
How does programmatic advertising improve OOH campaigns?
Programmatic advertising revolutionizes OOH in the Philippines by allowing advertisers to efficiently target specific locations, demographics, and times of day. This strategy maximizes brand visibility and engagement by enabling real-time content updates, ensuring your ad is seen by the right person at the right time.
What content is restricted in OOH advertising in the Philippines?
Certain content is prohibited from OOH advertising in the Philippines. This includes ads for cryptocurrencies, tobacco, and specific financial products. Content that promotes gambling or features explicit material is also not permitted.