DOOH: The New Shopfront for Retail Brands
In today’s rapidly evolving retail landscape, traditional brick-and-mortar stores face increasing challenges in engaging customers effectively and creating memorable brand experiences that drive sales. With the rise of e-commerce and digital marketing tactics, retailers seek innovative ways to reach their target audience and stand out in a crowded marketplace.
As a result, many retailers are turning to Digital Out-of-Home (DOOH) advertising as a powerful tool to connect with consumers beyond the confines of physical stores. DOOH allows retailers to leverage the power of digital technology to deliver impactful and personalized advertising messages, deliver messages close to sales touchpoints, and create a seamless and engaging customer experience that extends from the online world to the physical storefront.
One of the leading providers of DOOH technology is Moving Walls. With its cutting-edge platform, Moving Walls is enabling retailers to harness the full potential of DOOH and transform their out-of-home advertising strategies. Brands and agencies around the world come to Moving Walls’ bespoke platform because it offers real-time monitoring, data-driven insights, and precise audience targeting. It enhances the value and impact of all OOH media formats, empowering them to optimize campaigns, understand their target audience, and deliver messages more effectively.
The Benefits of DOOH Advertising with Moving Walls
Enhanced Engagement
Through interactive and visually captivating content, DOOH advertising through the Moving Walls platform can captivate audiences and drive higher engagement levels. By utilizing large-format digital screens in high-traffic locations, retailers can create immersive brand experiences that capture the attention of potential customers.
For example, a luxury perfume brand in Malaysia, YSL sought to harness the power of a DOOH campaign to create a captivating and impactful launch for the Libre perfume. To effectively reach their target audiences in promoting their Libre perfume, YSL strategically identified a high-traffic area through our platform to execute their DOOH campaign to maximize the attention of their target audiences. The resounding success of this targeted approach was evident, as females accounted for an impressive 51.2% of the campaign’s viewership. The results showed heightened brand awareness and skyrocketing sales of the iconic Libre perfume.
Targeted Marketing
One of the key advantages of DOOH advertising is the ability to target specific demographics and locations based on audience insights and data analytics. Moving Walls’ platform enables retailers to deliver highly relevant and personalized ads to their target consumers, ensuring that their advertising efforts are optimized for maximum impact.
A good example of this type of DOOH marketing effort is a successful campaign executed by Neutrogena in India. Neutrogena wanted to promote its Bright Boost range in a market that is heavily saturated and competitive. Neutrogena strategically utilized the DOOH screens in T2 Prime Passage at Mumbai Airport to amplify the launch of its new product. Leveraging the power of DV360, the brand activated a programmatic campaign across 38 physical screens strategically placed in high-dwell areas of the airport, ensuring maximum exposure to the target audience. The campaign successfully generated 2.45 million impressions within 15 days, effectively reaching a substantial portion of the target audience.
Also, read: Boost OOH Ads in India with Hyperlocal Marketing Strategies
Flexibility and Creativity
In today’s fast-paced world, retailers need the ability to adapt their advertising strategies quickly to keep up with market trends and consumer preferences. DOOH advertising with Moving Walls provides the flexibility to update content in real time, allowing retailers to experiment with various formats and keep their messaging fresh.
An example of this in motion is in the Philippines when Moving Walls saw yet another brand use flexibility and creativity at the core of its campaign. Sunsilk launched a PDOOH campaign to create awareness for its latest product through dynamic creatives. The brand displayed contextualised messages depending on the weather triggers at the time of its placement. The campaign in Manila surpassed expectations by witnessing a 203% increase in potential views and a 289% increase in unique reach during the 57-day campaign period.
As the retail industry continues to evolve, investing in DOOH advertising with Moving Walls can provide retailers with a competitive edge in engaging customers and driving sales. By leveraging the power of digital technology, retailers can create impactful and memorable brand experiences that resonate with their target audience. With enhanced engagement, targeted marketing, and the flexibility to adapt to changing market conditions, DOOH advertising with Moving Walls presents a compelling opportunity for retailers looking to future-proof their out-of-home advertising strategies. Talk to us today and level up your retail game!
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