“Yuval Noah Harari, the famed author and academic speaking at the recently concluded Frontiers Forum in Switzerland commented that with AI’s mastery of the language, it has seized the master key. “AI has just hacked the operating system of human civilizations. The operating system in every civilization has been language.”
Yuval Noah Harari
The Out-Of-Home (OOH) media industry has come a long way over the years, and with the advancements in technology, it is evolving even more rapidly. One of the most significant changes in the industry will be the use of Artificial Intelligence (AI) to enhance the effectiveness of OOH advertising. In this blog post, we will explore the role of AI in the OOH industry and how innovative solutions are changing the game for advertisers.
AI is revolutionizing the OOH advertising industry in many ways. One of the most significant benefits of AI is the ability to optimize content in real-time. This means that ads can be personalized to the audience, making them more effective. AI also enables advertisers to target specific demographics with precision, which results in higher engagement rates. Some companies that are already utilizing AI in their OOH campaigns include McDonald’s, Coca-Cola, and Toyota. These companies have seen significant improvements in their ROI, thanks to the use of AI.
Dataism is a new ideology that sees the world as a flow of data, and the value of any phenomenon or entity is determined by its contribution to this flow of data. Yuval Noah Harari, an Israeli historian and author of the best-selling book “Sapiens: A Brief History of Humankind” in his book “Homo Deus: A Brief History of Tomorrow”, explores the concept of Dataism, which he describes as a new form of religion that celebrates the growing importance of big data.
In the OOH industry, AI-powered solutions are designed to process vast amounts of data in real-time, enabling advertisers to optimize their campaigns and target specific demographics with precision. This means that Dataism and AI are playing an increasingly important role in shaping the future of advertising. By embracing these changes, advertisers can stay ahead of the curve and achieve better results.
Behaviourism is a school of psychology that focuses on the study of observable behavior. It is closely related to Dataism and AI in that it seeks to reduce humans to tiny chips inside a big data-processing system. AI-powered OOH advertising solutions are designed to process vast amounts of data in real-time, enabling advertisers to optimize their campaigns and target specific demographics with precision. This means that behaviorism and AI are playing an increasingly important role in shaping the future of advertising.
Our solutions already include OOH advancements like audience measurement, dynamic content optimization, and real-time data analysis. We continue to see increased demand for AI-driven campaigns where content changes are determined in real-time and based on several factors.
There are several ways in which AI can and will likely transform the OOH industry going forward. Moving Walls is exploring many of these opportunities, ranging from employing AI algorithms to dynamically optimize content, to the creation of recommendation systems that will use machine learning to study and scrape historical data to produce contextually relevant campaigns according to the billboard. Other forms of innovative technologies include AI for predictive analysis where we would create models that can forecast the effectiveness of OOH strategies for future campaigns.
AI advancements and innovative solutions are transforming the OOH advertising industry. Advertisers who want to stay ahead of the curve need to embrace these changes and partner with companies like Moving Walls to take advantage of the latest technology. By doing so, they can achieve better results, increase brand awareness, and drive higher conversion rates. So, what are you waiting for? Sign up with Moving Walls today and take your OOH advertising to the next level!