Beverage Brand Used Real-Time DOOH to Reach 928K People in High-Heat and Rush-Hour Moments
Philippines · DOOH campaign · Real-time weather + traffic data
▸ The Challenge
A beverage brand wanted to connect with consumers during moments of high heat and heavy traffic, when demand for refreshments was strongest, while standing out across busy urban environments in Metro Manila and Cebu.
▸ What We Did
- ▸Activated a real-time DOOH campaign using weather and traffic data as contextual triggers
- ▸Prioritised 8 high-traffic sites across Metro Manila and Cebu to reach urban commuters
- ▸Connected the creative to heat and rush-hour moments, making the messaging more relevant to consumers in real time
Why it worked: Real-time data aligned the beverage brand’s messaging with heat and traffic conditions, increasing contextual relevance.
▸ The Proof
212K+
Ad Plays Delivered
928K
Unique Individuals Reached
8
DOOH Sites
Moving Walls · PhilippinesSource: campaign reporting · September 18, 2024 · movingwalls.com
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