Consumer Brand Turned Real-Time Social Content Into Dynamic DOOH in Malaysia
Malaysia · Dynamic DOOH Campaign
▸ The Challenge
A leading consumer brand wanted to extend its real-time social media campaign beyond digital channels, while making DOOH more personalized, timely and responsive to what audiences were seeing online.
▸ What We Did
- ▸Integrated real-time social media content into DOOH creatives
- ▸Served content dynamically through programmatic DOOH
- ▸Automated creative updates across screens for speed, scale and consistency
- ▸Connected real-time social content with the DOOH campaign to make messaging more relevant to audiences
Why it worked: By connecting social content with dynamic DOOH, the brand could turn online conversations into timely OOH creative without relying on manual updates across screens.
▸ The Proof
Real-Time
Facebook Content Integrated Into DOOH
Dynamic
Creative Served via DV360
Cross-Channel
Social + DOOH Activation
Moving Walls · MalaysiaSource: campaign reporting · April 19, 2023 · movingwalls.com
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