Consumer Electronics Brand Boosted Diwali Reach With 7.4M Views Across Digital Screens
India · Diwali Campaign · Digital Out-of-Home
▸ The Challenge
A leading consumer electronics brand wanted to increase visibility and audience engagement during the competitive Diwali period, while overcoming the limited reach and repeat exposure of static advertising in high-traffic public spaces.
▸ What We Did
- ▸Activated digital screens across high-traffic public locations during the Diwali campaign
- ▸Delivered festive messaging across multiple digital touchpoints
- ▸Enabled repeated exposure to build visibility and campaign recall
- ▸Reached audiences across locations with an average opportunity to see the ad 7 times during the campaign
Why it worked: Repeated exposure across high-traffic digital screens kept the brand visible throughout the Diwali shopping period, building recall when purchase intent was highest.
▸ The Proof
7.4M
Potential Views
1M
People Reached
7x
Average Opportunity to See
Moving Walls · IndiaSource: campaign reporting · November 8, 2023 · movingwalls.com
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