Food & Beverage Brand Drove a 10% Footfall Lift by Targeting Gamers in Malaysia
Malaysia · Gaming Audience Campaign · Programmatic DOOH
▸ The Challenge
A leading food & beverage brand wanted to reach gamers during peak gaming activity and drive demand near its retail locations.
▸ What We Did
- ▸Used audience data to target DOOH placements near retail outlets during peak gamer times
- ▸Served creatives programmatically through DV360
- ▸Optimised OOH around audience presence and store proximity
- ▸Tracked impression delivery by site to cut waste and reweight toward what worked
Why it worked: Audience-led targeting placed the brand's messaging closer to both the right audience and nearby retail locations, helping turn DOOH exposure into real-world visits.
▸ The Proof
5.4M+
Audience Reached
1,300+
Store Visits
10%
Lift in Footfall Traffic
Moving Walls · MalaysiaSource: campaign reporting · July 12, 2023 · movingwalls.com
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