Food & Beverage Brand Turned Social Messages Into Personalised DOOH for Valentine’s Day
Malaysia · Valentine’s Day Campaign · Social + DOOH
▸ The Challenge
A leading food & beverage brand wanted to create a more personal and shareable Valentine’s Day experience by bringing customer messages from social media into the real world.
▸ What We Did
- ▸Enabled Twitter/X users to submit Valentine’s messages that appeared on DOOH screens
- ▸Turned user-generated social content into personalised DOOH creative
- ▸Used time-belted delivery to optimise exposure in high-traffic areas
- ▸Created a two-way experience that connected social participation with real-world OOH
Why it worked: Bringing customers’ own messages onto large-format DOOH made the campaign personal, participatory and highly shareable, turning audiences from viewers into contributors.
▸ The Proof
5.4M+
Potential Views
710K+
Individuals Reached
210K+
Unique Individuals
Moving Walls · MalaysiaSource: campaign reporting · February 14, 2023 · movingwalls.com
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