Global Beverage Leader Reached 1.05M People Across 14 Vietnamese Cities in 24 Days
Vietnam · 24-day flight · DOOH + audience analytics
▸ The Challenge
The beverage brand needed to strengthen visibility across Vietnam and efficiently reach a wide audience across multiple cities within a limited campaign period.
▸ What We Did
- ▸Ran a 24-day DOOH campaign across 14 major cities using 252 screens
- ▸Used audience data to identify the best times and locations for campaign delivery
- ▸Optimised ad exposure around audience patterns to maximise campaign reach across cities
- ▸Identified 25–34-year-olds as the most engaged audience segment
Why it worked: Audience data helped optimise delivery across multiple cities and locations, improving reach while focusing exposure on the audiences and moments that mattered.
▸ The Proof
1.05M
Unique Audience Reached
3.53M
Impressions Delivered
252
Screens Activated
14
Cities Across Vietnam
Moving Walls · VietnamSource: campaign reporting · August 14, 2024 · movingwalls.com
Ready to Achieve Similar Results?
Let's discuss how Moving Walls can help you transform your advertising strategy and drive measurable results.