A Global Confectionery Brand Drew 2.28M Potential Views From Just Two Valentine's Sites in 58 Days
Philippines · 58-day Valentine's flight · DOOH + audience analytics
▸ The Challenge
The brand needed visibility and emotional connection through the Valentine's season, but had no real-time insight into when and where audiences were engaging.
▸ What We Did
- ▸Launched a 58-day DOOH campaign across two high-traffic Metro Manila sites
- ▸Identified a major highway bridge site as the standout and concentrated weight there
- ▸Read peak engagement times from live data instead of assuming a seasonal pattern
- ▸Profiled the audience by age, gender and interest to confirm gifting relevance
Why it worked: Two sites were enough because the data showed which one carried the season, and delivery was concentrated rather than spread thin.
▸ The Proof
2.28M
Potential Views in 58 Days
172,123
Unique Individuals Reached
52.03%
Of Impressions From One Site
50.4%
Female Audience, 35–44 Strongest
Moving Walls · PhilippinesSource: campaign reporting · February 14, 2024 · movingwalls.com
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