A Global Cookie Brand Generated 4.74M Potential Views From Nine Locations in 45 Days
Philippines · 45-day flight · DOOH + real-time audience data
▸ The Challenge
The brand wanted to expand urban reach. It needed a measurable, real-time activation that matched its fun, family-oriented identity, not a static buy.
▸ What We Did
- ▸Ran a 45-day DOOH campaign across nine high-traffic locations nationwide
- ▸Used real-time audience data to optimise visibility and engagement in flight
- ▸Identified a shopping mall in Cebu as the top-performing site and leaned in
- ▸Profiled interest segments, led by Food Lovers and Fast Food Junkies
Why it worked: Real-time audience data turned a nine-site buy into an optimisable one, so weight moved to the sites and segments that responded.
▸ The Proof
4.74M
Potential Views in 45 Days
395,169
People Reached Nationwide
54.5%
Female Audience, the Core Buyer
19.64%
Of Impressions From the Top Site
Moving Walls · PhilippinesSource: campaign reporting · March 19, 2025 · movingwalls.com
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