A Global Snack Brand Held Shelf-Adjacent Presence on 370+ Screens Across Vietnam's Two Biggest Cities
Vietnam · 19-day flight · Retail DOOH + audience analytics
▸ The Challenge
The brand needed to strengthen presence with young urban consumers and reach shoppers consistently inside high-traffic retail environments across multiple cities.
▸ What We Did
- ▸Ran a 19-day DOOH campaign across 378 screens in two major cities
- ▸Placed screens in retail and lifestyle hubs, including convenience stores and shopping malls
- ▸Weighted delivery to the 11am to 12pm peak engagement window
- ▸Matched site type to audience: 25–34s at convenience stores, a 35–44 female-led mix at malls
Why it worked: Screens sat where the purchase decision happens, and each retail format was matched to the audience it actually draws.
▸ The Proof
378
Screens Across Two Cities
19
Days of Retail Presence
24.82%
Share From 25–34s at Convenience Stores
11am–12pm
Peak Engagement Window
Moving Walls · VietnamSource: campaign reporting · May 21, 2025 · movingwalls.com
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