Household Floor Cleaner Brand Generated 2.8M+ Impressions Across In-Store Screens in Vietnam
Vietnam · 10-day flight · In-store DOOH + audience reach
▸ The Challenge
The brand needed to strengthen visibility in high-traffic retail environments and reach shoppers closer to the point of purchase within a crowded FMCG category.
▸ What We Did
- ▸Executed a targeted in-store digital campaign across major mall chains in Ho Chi Minh City and Hanoi
- ▸Applied location and audience data to identify relevant consumer touchpoints
Why it worked: In-store placements brought the brand message closer to shoppers during high-footfall retail moments.
▸ The Proof
2,841,349
Total Impressions Delivered
613,326
Ad Plays
439,837
Captive Mall Visitors
Moving Walls · VietnamSource: campaign reporting · November 20, 2024 · movingwalls.com
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