A Leading Snack Brand Delivered 733,257 Impressions Across Three Vietnamese Cities in 19 Days
Vietnam · 19-day flight · DOOH + audience analytics
▸ The Challenge
The brand needed to lift awareness in Vietnam's busiest metropolitan areas. It also had to hold engagement with its core demographic across multiple hubs at once.
▸ What We Did
- ▸Ran a 19-day DOOH campaign across Ha Noi, Binh Duong and Ho Chi Minh City
- ▸Activated 171 premium digital screens, with a major shopping mall LED driving top engagement
- ▸Concentrated delivery around the 10 to 11am peak activity window
- ▸Tracked ad plays and demographic mix to confirm the core segment was being hit
Why it worked: Premium screen selection was matched to a single peak window and a defined core audience. Volume and relevance moved together.
▸ The Proof
733,257
Impressions in 19 Days
310,846
Ad Plays Delivered
171
Premium Screens, 3 Cities
36.8%
Adults 35–44, the Core Segment
Moving Walls · VietnamSource: campaign reporting · April 16, 2025 · movingwalls.com
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