A leading insurer reached 287K+ people with a 31-day Valentine's DOOH campaign
Philippines · Programmatic DOOH · Dynamic Creative · Audience Targeting · Location Planning
▸ The Challenge
The insurance company wanted to build awareness and generate interest in personal insurance by connecting with urban audiences through a more engaging and locally relevant campaign.
▸ What We Did
- ▸Planned high-impact DOOH locations across the Philippines
- ▸Created Valentine's Day-themed localised creatives
- ▸Used two creatives featuring local personalities
- ▸Connected the message of love with personal insurance
Why it worked: By combining strategic urban locations with culturally relevant Valentine's Day creative, the campaign made insurance more relatable while reaching a broad local audience.
▸ The Proof
2.65M
Impressions delivered
287.7K
Unique reach
32,861
Total spots
Moving Walls · PhilippinesSource: campaign reporting · June 19, 2024 · movingwalls.com
Ready to Achieve Similar Results?
Let's discuss how Moving Walls can help you transform your advertising strategy and drive measurable results.