OOH Traxx digitized 100+ assets and built a faster, programmatic-ready OOH business
Kenya · AdOps Automation · Centralized Inventory · Programmatic Buying · Audience Measurement
▸ The Challenge
OOH Traxx was growing across roadside, mall and retail screens, but managing 100+ assets manually was slowing operations, limiting advertiser access and making campaign performance harder to prove.
▸ What We Did
- ▸Centralized 100+ roadside, mall and retail assets in one platform.
- ▸Automated scheduling and campaign workflows to reduce repetitive manual work.
- ▸Enabled faster advertiser booking, including programmatic buying.
- ▸Added audience reporting and campaign insights to give advertisers clearer proof of performance.
Why it worked: By bringing inventory, campaign operations, booking and measurement into one workflow, OOH Traxx could operate more efficiently while giving advertisers the speed, transparency and proof needed to book with confidence.
▸ The Proof
100+
OOH assets digitized
Faster
Campaign activations
Trust
Proof-of-performance
OOH Traxx × Moving Walls · KenyaSource: campaign reporting · September 30, 2025 · movingwalls.com
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