RKG Ghee reached 187K people during Thaipusam with precision-targeted DOOH
Malaysia · Programmatic DOOH · Precision Targeting · Cultural Moments · Audience Data
▸ The Challenge
RKG Ghee wanted to build brand awareness in Malaysia and connect with Thaipusam devotees at the right locations and moments during the festival.
▸ What We Did
- ▸Selected premium screens near Batu Caves
- ▸Targeted Thaipusam festival-goers
- ▸Used culturally relevant creative
- ▸Focused on food-lover audiences
Why it worked: By combining precision location targeting with culturally relevant creative, RKG Ghee placed its message close to the heart of Thaipusam celebrations and reached audiences most relevant to the brand.
▸ The Proof
2M
Impressions delivered
187K
People reached
MYR 5.80
CPM
RKG Ghee × Moving Walls · MalaysiaSource: campaign reporting · March 12, 2024 · movingwalls.com
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