Skincare Brand Reached 6M Audiences With Premium DOOH Across Malaysia
Malaysia · DOOH Campaign · Premium Retail Audience Targeting
▸ The Challenge
A leading skincare brand wanted to make a bold statement for its premium limited-edition skincare product while maintaining its premium positioning and reaching shoppers during peak retail periods.
▸ What We Did
- ▸Used Moving Audiences to identify premium DOOH sites near malls that aligned with the brand’s target audience
- ▸Prioritised high shopper-density time bands to maximise campaign visibility
- ▸Activated 5 premium DOOH screens across 5 mall locations
- ▸Focused media delivery around high-value retail environments
Why it worked: Combining premium retail environments with audience and time-based planning helped the skincare brand maximise visibility among shoppers in locations aligned with its premium positioning.
▸ The Proof
6M
Audience Impressions
5
Mall Locations
5
Screens
Moving Walls · MalaysiaSource: campaign reporting · August 23, 2023 · movingwalls.com
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