Skincare Brand Drove Brand Recall With Social + DOOH in Indonesia
Indonesia · Social + DOOH · Brand Lift Study
▸ The Challenge
A leading skincare brand wanted to increase visibility for its product range in Indonesia’s crowded beauty market and reach young, urban consumers.
▸ What We Did
- ▸Deployed the campaign across 21 premium DOOH sites
- ▸Combined DOOH exposure tracking with a Brand Lift Study, comparing exposed and control audiences
- ▸Used measurement to understand whether campaign exposure translated into stronger brand outcomes
- ▸Delivered skincare messaging across high-impact DOOH environments
Why it worked: Combining premium DOOH reach with exposure-based measurement allowed the brand to connect real-world media exposure with measurable brand recall.
▸ The Proof
92.7%
Brand Recall Among Exposed Audience
21
Premium DOOH Sites
2
Exposed vs Control Groups
Moving Walls · IndonesiaSource: campaign reporting · April 10, 2024 · movingwalls.com
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