Technology Brand Reached 14M+ Potential Views With Programmatic DOOH
Philippines · Smartphone Launch · Programmatic DOOH
▸ The Challenge
A leading technology brand needed to maximise awareness and visibility for a new smartphone in a highly competitive market while balancing large-scale reach with precise audience targeting.
▸ What We Did
- ▸Activated a 31-day programmatic DOOH campaign across 6 premium digital screens
- ▸Used Moving Audiences to track audience patterns and identify peak exposure periods
- ▸Optimised campaign delivery around audience concentration and commuting behaviour
- ▸Identified 4–6 PM as the period with the highest observed audience concentration
Why it worked: Combining programmatic DOOH with audience insights helped the technology brand scale visibility while identifying the time periods when its target audience was most concentrated.
▸ The Proof
14M+
Potential Views
6
Physical Screens
6
Locations
4–6 PM
Peak Audience Concentration
Moving Walls · PhilippinesSource: campaign reporting · January 17, 2024 · movingwalls.com
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