Technology Brand Delivered 110K+ Reach Through Strategic DOOH Placements in Malaysia
Malaysia · 17-day flight · DOOH + location & audience data
▸ The Challenge
A technology brand needed to increase visibility for a newly launched tablet and reach relevant audiences near retail touchpoints in a competitive consumer technology market.
▸ What We Did
- ▸Leveraged LMX to identify high-visibility DOOH billboards near relevant retail locations
- ▸Applied location and audience data to identify relevant consumer touchpoints
- ▸Focused media delivery around key retail areas to support the tablet launch
- ▸Achieved 60% male audience reach through targeted DOOH placements
Why it worked: Audience and location data helped the brand reach relevant consumers during key moments across their daily routines.
▸ The Proof
17 Days
Campaign Duration
110,194
Unique Audiences Reached
60%
Male Audience Engagement
Moving Walls · MalaysiaSource: campaign reporting · October 23, 2024 · movingwalls.com
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