Visa served creative only to BMW and Mini drivers, from one screen in Jakarta.
Indonesia · 1-month flight · Programmatic DOOH · vehicle brand analytics
▸ The Challenge
Visa was launching a premium traveller card and needed a launch that felt as selective as the product. A broad DOOH buy would have said the same thing to everyone who walked past.
▸ What We Did
- ▸Used vehicle brand analytics to detect BMW, Mini Cooper and other luxury cars
- ▸Built three personalised creatives and served them in real time
- ▸Triggered the ad only when the vehicle condition was met, not on a schedule
- ▸Placed the single screen at a traffic light junction for the dwell time
Why it worked: The trigger was the car in front of the screen, so a single site behaved like an audience segment rather than a location.
▸ The Proof
154K
Reach
1.3M
Potential views
1
Screen, at a Jakarta traffic junction
Visa × Moving Walls · IndonesiaSource: campaign reporting · June 1, 2023 · movingwalls.com
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