Lay's reached 220K+ consumers during the Philippines' holiday season
Philippines · DOOH · Audience Targeting · Location Planning · Seasonal Campaign
▸ The Challenge
Lay's wanted to strengthen its position as the go-to snack for holiday celebrations while reaching younger adults and families during the festive shopping season.
▸ What We Did
- ▸Activated DOOH across 9 prime locations
- ▸Targeted younger adults and families
- ▸Placed screens near malls and grocery stores
- ▸Connected the message of love with personal insurance
Why it worked: By combining strategic locations, festive creative and audience targeting, Lay's reached consumers while they were out shopping and celebrating during the holiday season.
▸ The Proof
2.82M
Views delivered
220.6K
Unique reach
48.7K
Ad plays
Moving Walls · PhilippinesSource: campaign reporting · May 7, 2024 · movingwalls.com
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