ZOHO reached 3.16 million people with 92.7 million impressions in India
India · Programmatic DOOH · Audience Targeting · Location Analytics · with Moving Walls
▸ The Challenge
ZOHO Workplace wanted to increase brand visibility and reach potential customers effectively across high-traffic areas in India.
▸ What We Did
- ▸Used programmatic DOOH for targeted delivery
- ▸Leveraged real-time audience data and location analytics
- ▸Reached key audience segments at strategic times and locations
- ▸Optimized delivery around peak audience periods
Why it worked: By combining programmatic DOOH with audience and location data, ZOHO could reach millions of potential customers at strategic times and locations, strengthening brand visibility and awareness.
▸ The Proof
92.7M
Impressions delivered
3.16M
Unique reach
388.8K
Ad plays delivered
ZOHO × Moving Walls · IndiaSource: campaign reporting · December 20, 2024 · movingwalls.com
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