Outdoor Advertising Indonesia
Indonesia is a marketer’s dream when it comes to outdoor advertising. Home to over 277 million people spread across a lively archipelago, the country offers countless opportunities to get your brand noticed. From Jakarta’s busy streets to rural highways, every corner is buzzing with potential. Whether you want to reach daily commuters, shoppers, or travelers, a well-placed billboard Indonesia campaign can capture attention and connect your brand with a massive, diverse audience.
The Urban Landscape of Indonesia
Indonesia’s major cities like Jakarta, Surabaya, and Bandung are always buzzing with life. Their busy streets, heavy traffic, and dense populations create perfect conditions for impactful outdoor billboard advertising. Prime spots such as Jakarta’s Sudirman-Thamrin corridor, SCBD, and Kuningan stay packed with both vehicles and pedestrians, making them top choices for advertisers. In Surabaya, Tunjungan Plaza is a key location, while Bandung’s popular Dago area is another hotspot for billboards and digital screens with excellent visibility.
Indonesia’s extensive transportation network — buses, MRT, LRT, intercity trains, and taxis — helps ads reach people wherever they travel. And with cities like Jakarta rapidly growing and adding more high-rise condos and office towers, new premium spaces are opening up for advertisers to target professionals and decision-makers where they live and work.
Jakarta, the country’s capital, is also the center of major events, business activities, and entertainment throughout the year. Attractions like Taman Impian Jaya Ancol, the National Monument (Monas), and the Gelora Bung Karno (GBK Stadium) draw huge crowds, making them perfect spots for a billboard Jakarta campaign that captures maximum audience attention.
Advantages of OOH Advertising in Indonesia
- High Visibility: Ads in busy urban areas reach millions of people every day.
- Targeted Reach: Choose locations that put your message in front of commuters, shoppers, and tourists.
- 24/7 Exposure: Digital and static billboards keep your brand visible day and night.
- High Impact: Large, bold creatives grab attention and stick in people’s minds.
- Innovative Formats: From digital billboards to transit ads and mall displays, there are plenty of creative ways to showcase your brand.
Prime Locations for Advertising Billboards in Indonesia

Graha VIVERE
The LED Graha Vivere is an outdoor billboard located in Jakarta, Indonesia, reaching an audience of 650,403 and generating 3,665,520 impressions. This prime location offers high visibility and impactful exposure for advertisers in the heart of the city.

Alam Sutera
The LED Downtown Banner Network is an outdoor billboard located in Alam Sutera, Tangerang, Banten, Indonesia, offering a reach of 375,273 and generating 2,959,200 impressions, ideal for high-impact advertising in a bustling urban setting.

Jl Pintu Satu Senayan
LED Lamp Post GBK is a prime advertising inventory located at Jl Pintu Satu Senayan, Batu Bara, Jakarta, Indonesia. With a reach of 369,208 and generating 3,082,320 impressions, this lamp post provides excellent visibility for your brand.
Out of Home Advertising Indonesia: Key Markets You Should Know
1. Jakarta
Out-of-home advertising in Jakarta gives brands unmatched visibility in one of Southeast Asia’s busiest and most influential cities. With eye-catching billboards and strategically placed digital screens, you can connect with millions of commuters, shoppers, and professionals every day. By tapping into Jakarta’s vibrant energy, your brand can stand out and leave a lasting impression.
Here are some of the city’s top OOH hotspots:
- Sudirman–Thamrin Corridor: The heart of Jakarta’s central business district, packed with daily commuters and professionals.
- Bundaran HI: A landmark location near major malls, perfect for catching heavy pedestrian and vehicle traffic.
- SCBD (Sudirman Central Business District): A popular business and nightlife hub, ideal for reaching young professionals and expats.
2. Surabaya
Surabaya’s lively streets and constant flow of pedestrians make it a prime spot for DOOH advertising. With well-placed billboards and digital screens, your brand can stay in front of thousands of daily commuters, shoppers, and travelers. This dynamic city offers plenty of opportunities to boost visibility and brand recall.
Here are some of the best advertising locations in Surabaya:
- Tunjungan Plaza: A key shopping and business district where your ads can capture the attention of shoppers and professionals alike.
- Jl. Pemuda: A major road connecting popular shopping centers and commercial hubs – perfect for reaching daily commuters.
- Jl. Ahmad Yani: One of Surabaya’s main gateways, ideal for targeting high traffic from both local commuters and intercity travelers.
3. Bandung
Bandung’s vibrant streets and thriving commercial districts make it an excellent choice for outdoor advertising in Indonesia. With the right mix of billboards and digital displays, brands can connect with a large and active audience in this creative and youthful city.
Some of the most impactful advertising locations in Bandung include:
- Dago: A lively hotspot with constant foot traffic, perfect for maximum exposure.
- Jl. Braga: A popular shopping street where eye-catching billboards grab attention.
- Jl. Asia Afrika: A historic and cultural hub that doubles as a major traffic route, ideal for reaching both locals and tourists.
4. Medan
Medan’s busy streets and expanding commercial districts make it a prime location for Digital OOH advertising. With the right billboard placements and engaging digital displays, brands can stand out and capture attention in this fast-growing city.
Key advertising hotspots in Medan include:
- Sun Plaza: A central retail hub that draws consistent shopper traffic.
- Jl. Gatot Subroto: A major road with heavy daily vehicle flow, ideal for high-visibility ads.
- Jl. Sisingamangaraja: One of Medan’s busiest routes, perfect for reaching commuters during peak hours.
OOH Inventories in Indonesia
Discover our wide array of high-impact out-of-home advertising options across Indonesia, crafted to enhance your brand’s visibility and expand your reach:
Our OOH Success Stories in Indonesia
Explore the impressive success our clients have achieved with Digital Out-of-Home Advertising in Indonesia, showcasing how innovative strategies have driven remarkable results and transformed their campaigns.
Maximizing Your OOH Billboard Advertising Impact
To maximize the impact of your billboard advertisements in Indonesia, consider adopting these effective strategies:
- Strategic Placement: Choose high-traffic areas that align with your target audience’s movement and behavior patterns. These premium spots offer increased visibility and better ROI.
- Engaging Content: Use compelling visuals and clear messaging to stand out, especially on digital billboards where motion and creativity can drive attention.
- Consistent Branding: Ensure your campaigns reflect a unified brand identity across static and digital displays.
- Interactive Elements: Embrace programmatic DOOH to deliver dynamic, personalized ads powered by real-time data and audience insights.
Indonesia’s outdoor advertising landscape provides a powerful platform to reach a broad, diverse, and fast-growing audience. With access to advanced advertising solutions, from traditional displays to data-driven digital billboards, brands can execute targeted, scalable campaigns with measurable results.
Explore the full potential of billboard advertising in Indonesia, from Jakarta’s business hubs to emerging urban markets. Discover how smart outdoor strategies can elevate your brand and deliver lasting impact. For more information on how to get started with billboard advertising in Indonesia, contact us today. Let us help you create impactful advertising campaigns that drive results.
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FAQs about DOOH Advertising in Indonesia
1. What is DOOH advertising and how is it used in Indonesia?
Digital Out-of-Home (DOOH) advertising uses digital billboards and screens in high-traffic locations such as malls, transit hubs, and commercial areas to deliver dynamic, targeted content. In Indonesia, programmatic DOOH is becoming popular, enabling brands to run data-driven campaigns that reach audiences in real time across major cities like Jakarta, Bandung, and Surabaya.
2. Why is Indonesia a strong market for billboard and outdoor advertising?
Indonesia’s fast-growing urban population and high mobility make it an excellent market for OOH campaigns. Cities like Jakarta and Surabaya are filled with business districts, shopping centers, and tourist attractions — giving advertisers unmatched visibility and audience reach.
3. What OOH and DOOH formats are available in Indonesia?
You can choose from a wide range of formats: traditional billboards, digital billboards, transit ads, street furniture, and indoor screens in malls, apartments, and office buildings. The rise of digital networks also allows brands to launch interactive and measurable campaigns across multiple touchpoints.
4. How do I measure the success of an outdoor campaign in Indonesia?
With programmatic DOOH, you get real-time analytics on impressions, audience reach, and engagement. These insights help optimize campaigns for better ROI and ensure transparency in performance reporting.
5. Are there any legal or content restrictions for outdoor ads in Indonesia?
Yes. Ads must comply with local regulations — content related to tobacco, gambling, cryptocurrency, or explicit material is prohibited. Rules also cover brightness, animation speed, and digital screen placement to ensure safety. Working with a licensed media partner helps you stay fully compliant.
6. How much does billboard advertising cost in Indonesia?
The cost of billboard and DOOH advertising in Indonesia depends on the location, size, duration, and format of the ad. Premium areas like Jakarta’s Sudirman-Thamrin corridor or Surabaya’s Tunjungan Plaza generally have higher rates due to their high visibility and traffic.
If you’re looking for an OOH rate card in Indonesia or want a customized quote, contact us today — we’ll help you find the right solution that fits your budget and campaign goals.