From Nanjing to the World: DOOH That Travels with Your Brand

Taking a Nanjing business into new markets means new audiences, new media owners and new ways of measuring results. Moving Walls brings them together in one connected platform, so agencies and brands can plan, activate and measure Digital Out-of-Home (DOOH) campaigns across 20+ countries.

Back to China
20+Countries
850K+Billboard Inventory
1.5B+Daily Impressions
250+Partner Networks

Built in Nanjing. Ready for Every Market.

Nanjing is the capital of Jiangsu, with about 9.6 million residents. Its priority industries include electronics and information technology, new energy vehicles, smart equipment and biomedicine.

Whatever the sector, the challenge is the same once you cross a border: different media ecosystems, audience behaviours and measurement standards. Moving Walls helps you handle them in one place, with audience intelligence guiding where you go and measurable performance showing what worked.

Where Will You Go First?

Southeast Asia

Singapore (Moving Walls' HQ), Malaysia, Thailand, Indonesia and the Philippines. Fast-growing markets with strong DOOH networks.

Middle East

UAE, Saudi Arabia and Qatar. Reach business hubs, luxury retail, airports and international travellers.

Europe

UK, Germany and the Netherlands. Mature markets with programmatic DOOH and measurable performance.

Americas

US, Canada, Mexico, Colombia, Brazil and wider LATAM.

Africa

South Africa and wider markets, including premium mall environments in Johannesburg and Cape Town.

Asia-Pacific

Japan, South Korea, Hong Kong, Taiwan and Australia. Premium, highly urban audiences.

Reach People Where They Move, Shop, and Work

Digital Billboards

High-impact screens in prime urban locations

Airport Networks

Premium placements across international terminals

Transit Advertising

Metro, rail and bus coverage across major cities

Mall & Business District Networks

High-traffic retail and commercial hubs

The Hard Parts of Going Global, and How We Handle Them

The challengeHow Moving Walls helps
Different countries often mean different media owners and workflows
Coordinate across media owners and countries through a single workflow
Approvals, creatives and reporting multiply across markets
One connected platform, from planning to execution and measurement
Performance is hard to compare between regions
Standardised reporting for consistent measurement
Campaigns need consistent execution as they scale
Support for regional and multi-market campaigns

Plan. Activate. Measure.

  1. 01

    Plan with Audience Intelligence

    Use audience and location insights to find the right consumers in each market.

  2. 02

    Activate in One Workflow

    Run campaigns across media owners and countries without managing separate platforms.

  3. 03

    Measure Consistently

    See performance across markets with standardised reporting.

Make DOOH Work with Your Digital Marketing

Search, social and online video drive engagement. DOOH complements them by taking your brand into the physical world, so you reach audiences in airports, transit networks, malls and business districts as part of their daily routines.

The result is a more consistent customer experience across online and offline.

See It in Action: Calvin Klein in Vietnam

To build brand visibility among urban consumers in Vietnam, Calvin Klein ran a 27-day DOOH campaign supported by Moving Walls.

Calvin Klein Vietnam
27Days
230Digital Screens
39Premium Locations
363,000+Audience Reached
1.56MBillable Impressions
Working with Agencies

Planning an International Campaign for a Client?

Moving Walls supports agencies and brands alike. Take a two-minute check to see how ready your agency is to take clients' OOH across borders.

Is Your Agency Ready to Go Global with OOH?

Trusted Globally by Marketers

airasia
astro
bosch
coca-cola
dell
fairprice
gamuda
grab
hbo go
lalamove
L'Oreal Paris
McDonalds
Netflix
samsung
sunsilk
airasia
astro
bosch
coca-cola
dell
fairprice
gamuda
grab
hbo go
lalamove
L'Oreal Paris
McDonalds
Netflix
samsung
sunsilk

Ready to Take Nanjing Beyond China?

Whether you're entering one new market or launching across several regions, Moving Walls helps you plan, activate and measure international DOOH with confidence.

Frequently Asked Questions

It helps brands build awareness, engage audiences in premium public environments, and support market expansion with measurable campaign performance.