Malaysia’s Moving Walls creates tool to measure efficacy of OOH advertising
Malaysian adtech firm Moving Walls has a strange inspiration for a new industry initiative to track the efficacy of out-of-home advertising - the Hollywood film Three Billboards Outside Ebbing, Missouri.
Smarter Billboard Advertising powered by Location Data
Out-of-home (OOH) or outdoor advertising is essentially, the only surviving traditional advertising medium in today’s digital world. Still, this medium is lacking in terms of helping marketers to evaluate and improve their campaigns.