Moving Walls runs blockchain-powered DOOH pilot for foodpanda. Together with Aqilliz, a blockchain solutions provider, facilitates a blockchain-powered DOOH advertising pilot for global mobile food delivery giant foodpanda.
AdCity, the OOH brand from Havas, is introducing a new post-campaign out-of-home media analysis service, after striking an alliance with Singapore-based global adtech firm Moving Walls.
Times OOH signs up with Moving Walls for Programmatic DOOH. The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy, and 207 media across Mumbai Metro.
Quietly, 2019 has seen more brands embrace digital OOH advertising by understanding audience movement to optimising campaigns, connecting content to real-world conditions, and even buying the media programmatically using digital platforms.
Moving Walls partners Nigeria ICL to launch location intelligence platform in the region. AI-powered Moving Audiences ingests location data from several sources to deliver a powerful planning and buying solution for offline media.
Moving Walls uses location intelligence to automate outdoor advertising. The company works with multiple stakeholders including media agencies, brands, and asset owners. It is also a Unilever Foundry Company and was named one of the top 50 tech companies in the world by TiE50 in Silicon Valley.
Pixel media selects Moving Walls platform to introduce programmatic OOH in Indonesia. Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites.
Singapore-based Moving Walls has launched a suite of data powered planning and inventory management tools in India under an initiative titled 'Freedom'. The aim is to help the OOH industry in India, among the fastest growing in the world.
Moving Walls has entered into the programmatic out-of-home (OOH) space, power three automatically delivered campaigns on more than 800 media sites across Malaysia. It worked with Domino’s, Lazada and HP in Malaysia to automate the planning and buying of OOH.
Moving Walls campaigns reach 800 screens across Malaysia. It’s all systems go for programmatic out-of-home media as Moving Walls powers three automatically delivered campaigns on more than 800 media sites across Malaysia.
Moving Walls Integrates Lifesight Data to Strengthen its Offline Media Attribution platform. Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites.
Transparency and automation will grow media spend and attract digital media buyers to outdoor advertising. That was the key takeaway as 59 leading billboard owners attended an outdoor advertising forum at The Royal Selangor Club, Bukit Kiara, Kuala Lumpur.
Smarter Billboard Advertising powered by Location Data. OOH is essentially the only surviving traditional advertising medium in today’s digital world. Still, this medium is lacking in terms of helping marketers to evaluate and improve their campaigns.
Moving Audiences, Asia's first unified online platform for Out-Of-Home Advertising, Linking over 2,000 digital Billboards in five nations, launched in Singapore. Moving Audiences is the first platform in the region to allow media buyers to plan and buy timeslots for DOOH billboards across borders.
Moving Walls looks to educate Malaysian advisers. The company has launched a new campaign, Lookup Lah, which hopes to educate Malaysian advertisers on the importance of investigating marketing data and figures found online.
Malaysia's first interactive billboard hypnotizes people in Bukit Bintang. Bukit Bintang has no shortage of blindingly bright distractions on its electronic billboards, but there’s probably room for one more, especially if it’s the country’s first interactive billboard.
Mcdonald's fans mobile strategy with real-time, real-world interactions. McDonald?s, already a leading mobile marketer, kicked up its efforts a notch this year by leveraging real-time technology to support how consumers use their smartphones to engage with the real world while driving traffic into a nearby location.
MOVING Walls has been named a “2017 TiE50 Winner” at the TiE50 Technology Awards Program in Silicon Valley. The awards recognise the world’s most innovative tech startups. Winners were announced on Friday, May 5 at the Santa Clara Convention Centre during TiE Silicon Valley’s annual tech entrepreneurship conference, TiEcon.
Moving Audiences platform pools 2,000 digital billboards in six countries. The company touts its new online platform for the DOOH (digital out-of-home) sector, launched last week, as Asia’s first programmatic booking solution for digital and static OOH media assets.
Moving Walls joins Unilever Foundry 30. The 30 chosen startups were announced just before the Millennial 20/20 2017 APAC Summit in Singapore. The startups, known as the Unilever Foundry 30 SEAA (for Southeast Asia and Australasia), will get access to Unilever’s brands and the Level3 co-working facilities housed in the company’s Singapore headquarters.
Malaysia's Moving Walls creates a tool to measure efficacy of OOH advertising. The company solution that tracks the effectiveness of out-of-home advertising — inspired by the Hollywood film Three Billboards Outside Ebbing, Missouri.
Brands like Dhani Doctor, GO Sport, Senco Gold & Diamonds, Shanmuga Hospital and many more in India are driving brand awareness and recall by combining Out-of-Home (OOH) and mobile to drive engagement, relevancy, create enforcement, and extend the reach of their campaigns.
Even as the world floats around a lockdown-no-lockdown situation while traffic movements remain unpredictable in the Outdoor Industry, Marketers Innovators believe that the industry will quickly bounce back with digital fatigue setting in while technology, data analytics, and measurement to drive it forward.
Moving Walls announces the appointments of Charranjeet Singh Arora, Sujit Banerjee and Heng Aw. Charranjeet Singh Arora, known as 'CJ' assumes the role business development director for Indonesia, Sujit Banerjee as head of demand in India, and Heng Aw to head growth in emerging markets.
Moving Walls launches dedicated portal - answers marketers' call for affordable, accessible, and measurable VideOOH deals. VideOOH.Deals, the e-commerce platform will connect all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media.
Moving Walls Philippines announces partnership with the Media Specialists Association of the Philippines (MSAP) to utilise its Moving Audiences platform to create measurement, transparency and accountability for the Philippine Out-of-Home (OOH) industry.
LMX, the supply-side arm of media company Moving Walls has partnered with Australia-based ad platform CAASie.co in accelerating automated and audience-driven out-of-home (OOH) advertising.
Members of the Outernet Marketing Innovation Group (OMIG) held an Inaugural Session to address the Need for a Common Out-of-Home (OOH) Currency. The focus of the session was to discuss the need and benefits of a common Outernet Currency from the industry and advertisers’ perspective along with the group’s latest initiatives.
Market leaders such as Foodpanda, Kotra Pharma, and Lalamove identify the best use of location data for planning & execution in their Out-of-Home (OOH) campaigns to yield better Return on Investment (ROI).
Singapore’s largest cooked food operator Kopitiam recently collaborated with Association of Advertising and Marketing Singapore (AAMS) technology partner Moving Walls to bring accountability to Food Court advertising by adopting audience measurement technology on these media assets.
Programmatic DV360-enabled campaign steps into the Philippines for the first time. The ad-tech company Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of Out-of-Home (OOH) on 4 iconic screens in Metro Manila.
The Out of Home Advertising Association of the Philippines has signed an MOU with Moving Walls Philippines to utilize its Moving Audiences platform to step up measurement, transparency, and accountability for OOH.
SEAOIL uses live traffic signals to inform motorists of the duration to the nearest gas station. The campaign curated location-aware messages in the form of distance in minutes to the nearest Seaoil station that would help the motorist estimate travel time.
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GroupM, the world’s largest media investment company and technology provider, Moving Walls announced a partnership to bring automation and accountability to DOOH advertising in Malaysia by activating audience data-driven planning, buying, measurement, and ad-play verification solutions.
The supply-side technology arm of the Moving Walls Group, Location Media Xchange (LMX) announces the launch of a complete Revenue Management suite for Out of Home (OOH) media owners.
Netflix has harnessed the power of weather triggers to promote its newest Korean dramas in Indonesia with its latest marketing campaign #HallyuBarengNetflix created by Wavemaker and Moving Walls. For the show “Forecasting Love & Weather”, dynamic triggers were used for creatives to show rain when it was raining in the Jakarta metropolitan area.
Group M Indonesia and Moving Walls seal the deal through a partnership which aims to provide best-in-class OOH planning services and greater accountability for their clients. Uniquely, the partnership will enable this across all forms of OOH media - static, digital, indoor and outdoor media sites.
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The Media Specialists Association of The Philippines (MSAP) and global ad-tech player Moving Walls have launched a “Video Outside” playbook to share their learnings and provide guidance on how to extend video advertising to the real-world using billboards and placed-based Digital Out-of-Home (DOOH) media.
