AdCity, the OOH brand from Havas, is introducing a new post-campaign out-of-home media analysis service, after striking an alliance with Singapore-based global adtech firm Moving Walls.
Moving Walls has entered into the programmatic out-of-home (OOH) space, power three automatically delivered campaigns on more than 800 media sites across Malaysia. It worked with Domino’s, Lazada and HP in Malaysia to automate the planning and buying of OOH.
Moving Walls looks to educate Malaysian advisers. The company has launched a new campaign, Lookup Lah, which hopes to educate Malaysian advertisers on the importance of investigating marketing data and figures found online.
Mcdonald's fans mobile strategy with real-time, real-world interactions. McDonald?s, already a leading mobile marketer, kicked up its efforts a notch this year by leveraging real-time technology to support how consumers use their smartphones to engage with the real world while driving traffic into a nearby location.
MOVING Walls has been named a “2017 TiE50 Winner” at the TiE50 Technology Awards Program in Silicon Valley. The awards recognise the world’s most innovative tech startups. Winners were announced on Friday, May 5 at the Santa Clara Convention Centre during TiE Silicon Valley’s annual tech entrepreneurship conference, TiEcon.
Moving Walls joins Unilever Foundry 30. The 30 chosen startups were announced just before the Millennial 20/20 2017 APAC Summit in Singapore. The startups, known as the Unilever Foundry 30 SEAA (for Southeast Asia and Australasia), will get access to Unilever’s brands and the Level3 co-working facilities housed in the company’s Singapore headquarters.
Brands like Dhani Doctor, GO Sport, Senco Gold & Diamonds, Shanmuga Hospital and many more in India are driving brand awareness and recall by combining Out-of-Home (OOH) and mobile to drive engagement, relevancy, create enforcement, and extend the reach of their campaigns.
Even as the world floats around a lockdown-no-lockdown situation while traffic movements remain unpredictable in the Outdoor Industry, Marketers Innovators believe that the industry will quickly bounce back with digital fatigue setting in while technology, data analytics, and measurement to drive it forward.
Moving Walls announces the appointments of Charranjeet Singh Arora, Sujit Banerjee and Heng Aw. Charranjeet Singh Arora, known as 'CJ' assumes the role business development director for Indonesia, Sujit Banerjee as head of demand in India, and Heng Aw to head growth in emerging markets.
Moving Walls launches dedicated portal - answers marketers' call for affordable, accessible, and measurable VideOOH deals. VideOOH.Deals, the e-commerce platform will connect all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media.
Moving Walls Philippines announces partnership with the Media Specialists Association of the Philippines (MSAP) to utilise its Moving Audiences platform to create measurement, transparency and accountability for the Philippine Out-of-Home (OOH) industry.
LMX, the supply-side arm of media company Moving Walls has partnered with Australia-based ad platform CAASie.co in accelerating automated and audience-driven out-of-home (OOH) advertising.
Members of the Outernet Marketing Innovation Group (OMIG) held an Inaugural Session to address the Need for a Common Out-of-Home (OOH) Currency. The focus of the session was to discuss the need and benefits of a common Outernet Currency from the industry and advertisers’ perspective along with the group’s latest initiatives.
Market leaders such as Foodpanda, Kotra Pharma, and Lalamove identify the best use of location data for planning & execution in their Out-of-Home (OOH) campaigns to yield better Return on Investment (ROI).
Singapore’s largest cooked food operator Kopitiam recently collaborated with Association of Advertising and Marketing Singapore (AAMS) technology partner Moving Walls to bring accountability to Food Court advertising by adopting audience measurement technology on these media assets.
Programmatic DV360-enabled campaign steps into the Philippines for the first time. The ad-tech company Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of Out-of-Home (OOH) on 4 iconic screens in Metro Manila.
The Out of Home Advertising Association of the Philippines has signed an MOU with Moving Walls Philippines to utilize its Moving Audiences platform to step up measurement, transparency, and accountability for OOH.
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