OOH Case Studies & OOH Advertising Stats - Moving Walls

7 Weeks of Unstoppable Deals: How Air Asia Leveraged the Flexibility of Programmatic DOOH Campaign to Unveil Irresistible Offers in Malaysia

Challenge: As audiences geared up for peak travel season, AirAsia knew they had to make their deals stand out and...

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How Store-level Transaction Data Increased Campaign Efficiency for a Retail Media Network in Store and Vicinity

Key Takeaways Store-level purchase patterns differ widely, making data-driven time-band selection essential for efficient DOOH activation. Weekends and event periods...

A Luxury Brand Campaign in Motion: Calvin Klein Takes Over the City with DOOH

Key Takeaways Timing drives engagement: Over 1.3M impressions were delivered during morning hours, with the highest traffic between 6–7am. Active...

Empowering Media Owners with Straat Africa’s In-Taxi Screen Network

Client/Partner: Straat Africa Market/Region: South Africa Key Takeaways Turning Africa’s biggest taxi network into a nationwide digital OOH platform. Centralized...

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Crypto Goes Mainstream: Malaysia’s Streets Light Up with Digital Billboards

Key Takeaways Brought crypto to life by connecting with Malaysians in everyday places, making it feel familiar and approachable. Targeted...

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How OOH Traxx Got on the Fast Track to Sales and AdOps Automation

Client/Partner: OOH Traxx Market/Region: Kenya Key Takeaways Centralizing 100+ of roadside, mall, and retail screens made operations seamless. Automating workflows...

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Sharing Maggi’s Flavorful Journey: Powered by Moving Walls

Key Takeaways Timing drives engagement: 1.6M+ impressions during morning peak (7–9am) show the impact of syncing with daily routines. Target...

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How Japan’s largest transit media owner centralised operations and reduced manual work by 85%

Key Takeaways Centralizing operations helped Jeki manage over 36,000+ screens seamlessly across Japan. Automating workflows reduced 85% of repetitive admin...

FMCG Brand Achieved 95% Ad Recall in 29 days with Moving Walls

How the brand worked around Ramadan routines to drive lasting impact and: Reached 11.9M unique individuals via programmatic transit DOOH...

How a Leading Pharmaceutical Brand Engaged Health-Conscious Audiences Through Programmatic DOOH in the Philippines

Key takeaways: Reached 92,000+ health-conscious individuals at 3 sites. Delivered 20,570 ad plays generating 1.13 million impressions in 62 days....

AHA Connects Expats with Hit Reality Show Across 100+ U.S. Retail Hubs

How AHA drove real buzz with data-powered DOOH in U.S. retail hubs: 552,000+ impressions across 100+ retail locations Real-time optimization...

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Adidas Localizes DOOH Success in the Philippines Using Data-Driven Programmatic Strategy

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ZOHO Workplace used Programmatic DOOH Campaign Drives Brand Awareness and Targeted Reach in India

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Hyatt Regency Enhances Guest Experience with LMX Content

Brand: Hyatt Regency Overview: Hyatt Regency, an internationally recognized global hotel brand, wants to improve its guest experience by introducing...

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AQUA’s Dynamic DOOH Campaign Engages Jakarta’s Millennial Audience

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Love Finds Security on Urban Screens With a Leading Insurance Company in the Philippines

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Pizza Brand Expands its Audience Reach and Grows Conversions in the Philippines

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Where there’s a Holiday and Laughter, there’s a Bag of Potato Chips

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RKG GHEE’s Triumph with Precision Targeting via Programmatic DOOH Campaign in Batu Caves

Brand: RKG Ghee Country: Malaysia By harnessing the power of programmatic DOOH RKG Ghee connected with festival-goers during important times,...

AirAsia Soars with Programmatic DOOH: Unlocking 7 Million Free Seats Promotion

Challenge: How did AirAsia rise to the challenge of creating awareness about its 7 million free seats promo to its...

7 Weeks of Unstoppable Deals: How Air Asia Leveraged the Flexibility of Programmatic DOOH Campaign to Unveil Irresistible Offers in Malaysia

Challenge: As audiences geared up for peak travel season, AirAsia knew they had to make their deals stand out and...

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McDonald’s Uses Dynamic DOOH to Unlock Deals Based on Real-Time Weather Conditions in The Philippines

McDonald's generated close to One Million impressions in just 10 days and resulted in a 9% increase in foot traffic...

Moving Walls’ Dynamic DOOH Campaign at ICC T20 World Cup 2022

Moving Walls, in collaboration with the International Cricket Council (ICC), used global Digital Out-of-Home (DOOH) screens to amplify the ICC...

French High-End Luxury Brand Attracts Its Audiences at the Heart of Kuala Lumpur

Brand: YSL Country: Malaysia Challenge: Challenged with building anticipation and generating buzz for their highly anticipated fragrance innovation, Libre perfume,...

Birch Tree Unleashes the Power of Multiple OOH Formats in a Spectacular Launch

Brand: Birch Tree Country: Philippines Challenge: One of the most impactful challenges for Birch Tree, a dairy brand, is effectively...

Visa Runs Vehicle Brands – Targeted DOOH To Launch Travel Product

Brand: Visa Country: Indonesia Challenge: Visa used vehicle brand recognition to serve personalized creatives on DOOH driving awareness for their...

Lancôme Drives Awareness for CNY Limited Edition Product

Brand: Lancôme Country: Malaysia Partner: GroupM Challenge: The Chinese New Year (CNY) period is a peak time for shopping and...

Caltex Leverages Programmatic DOOH To Maximize Awareness of Their ‘Unbeatable Mileage’ Offering

Brand: Caltex Country: Malaysia Partner: GroupM Challenge: How could Caltex maximize brand awareness by extending its video advertising campaign on...

Dell Uses DOOH To Reach Business Owners

Brand: Dell Country: Malaysia Partner: GroupM Challenge: Dell wanted to drive awareness for their specialized Small Business Solutions Objective: Dell...

Shell Effectively Targets Motorists Through a Highly Optimized Programmatic DOOH Campaign

Brand: Shell Country: Malaysia Partner: GroupM Challenge: Shell faces the challenge of strategically building brand awareness among motorists while effectively...

McDonald’s Implements Weather-Triggered Advertising To Dish Out Their New McSavers Mix & Match

Brand: McDonald's Country: Philippines Partner: GroupM Challenge: How can Mcdonald’s promote and target maximum audience reach? Objective: McDonald's wants to...

Neutrogena Uses Premium Placed – Based Screens in India To Build Awareness for New Product Launch

Brand: Neutrogena Country: India Challenge: Neutrogena faced the task of expanding the reach of its marketing campaign to effectively announce...

Seaoil Leverages Live Traffic Signals To Tell Drivers the Duration to the Nearest Fuel Station Using Programmatic DOOH

Brand: Seaoil Country: Indonesia Challenge: How can Seaoil engage drivers on the move and convince them to participate in its...

Samsung Sequenced Campaign Creates Optimized Brand Awareness

Brand: Samsung Country: Indonesia Challenge: Samsung aimed to enhance customer interest and foster loyalty among their audiences while optimizing their...

Sunsilk Uses Weather – Triggers To Drive New Promotion Awareness

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OOH Success Stories:Real Results, Real Impact, Real Success

OOH Success Stories:
Real Results, Real Impact, Real Success